Urges come and go

Some of the best advice I've ever gotten in this area was about the power of "waiting out" the temptation rather than trying to directly suppress it. I've noticed that in the course of a day I might flip flop between genuine craving to relapse, and then an hour later feeling a little mystified that I was ever into that kind of content in the first place. The feelings are ephemeral. Even the strong urges. Often, if I tell myself to wait a bit first before partaking, I end up finding something else to do, and the temptation goes away.